Why Leaders Must Write

Leaders write because words matter and because the written word matters longer and reaches farther than the words we speak.

--Albert Mohler, The Conviction to Lead: 25 Principles for Leadership that Matters (Minneapolis: Bethany House, 2012), 172.

Not Settling for Average Words

Average leaders are satisfied to use average words in an average way. Effective leaders, those who aspire to lasting and extended influence, will learn to use words as arrows fired from a bow, carefully chosen and aimed in order to accomplish a purpose.

--Albert Mohler, The Conviction to Lead: 25 Principles for Leadership that Matters (Minneapolis: Bethany House, 2012), 170.

Christian Leadership and Communication

For Christian leaders, the commitment to words is a matter of discipleship and personal devotion, for our faith is communicated by words.

--Albert Mohler, The Conviction to Lead: 25 Principles for Leadership that Matters (Minneapolis: Bethany House, 2012), 170.

Putting Conviction into Corporate Action

The essence of leadership is motivating and influencing followers to get the right things done--putting conviction into corporate action.

--Albert Mohler, The Conviction to Lead: 25 Principles for Leadership that Matters (Minneapolis: Bethany House, 2012), 108.